Certification in Digital Marketing - CDM

Digital Marketing Module

• Traditional Marketing VS Digital Marketing
• Understanding digital marketing process
• Increasing visibility of brand
• Types of visibility?
• Bringing Traffic
• Inbound Vs Outbound
• Converting traffic into leads
• Sales funnels & conversions
• Types of retention
• Evaluation performance using tools

Social Media Marketing Fundamentals

Facebook Marketing

• Facebook Page Optimization
• Business Manager
• Increasing likes(legitimate way)
• Tools for engagement
• Understanding blind posts
• Ads Manger
• Ad Account Setting
• Facebook Paid Advertising
• Targeting audience
• audience insights

Search Engine Optimization Fundamentals

On-page SEO:

• OnPage SEO:
• Indexing and Crawling
• Keyword research
• Keywords analysis
• SEO Strategy
• Target Markets
• Keyword Density
• Web Speed Optimization

Off-page SEO:

• Indexing and Crawling
• SEO audit Checklist
• Content Freshness & plagiarism
• Pages Title Tags
• Sitemaps & Robo.Txt
• Meta Keywords and Descriptions
• Link Building
• Content Marketing
• Social Media in SEO
• Outbound Linking
• Image Links

WordPress Development Module:

• WordPress.com vs. WordPress.org
• WordPress Installations
• Understanding the Wp Dashboard
• Posting on your blog
• Blog – comments
• Adding and Managing categories
• Creating Pages
• Navbar Menus
• Media library
• Importing/Exporting content
• Pack of plugins Activation
• Contact Form Creation
• Customizing the sidebar

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